Once booked in, please complete the registration form if you’re happy to receive the rebooking emails, notices of cancellations, etc. We don’t have time to send endless emails, but you can unsubscribe at any time.
Hickory Dickory Rock Privacy Notice
This privacy notice tells you what to expect us to do with your personal information
Contact details
Email: ellie@hickorydickoryrock.co.uk
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery and in order to assign little ones to the correct class age groups:
- Names and contact details
- Addresses (as part of your purchase, but not used otherwise)
- Your children’s name and date of birth
- Purchase and booking history
We collect or use the following information for service updates or marketing purposes:
- Names and contact details
- Marketing preferences
- Recorded images, such as photos or videos
- Website and app user journey information
- Records of consent, where appropriate
Children’s Data & Parental Consent
If your child is under 13, we rely on your consent as a parent or guardian to process their data. You’re responsible for making sure the information you provide about your child is accurate.
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
- Your right to rectification– You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
- Your right to erasure– You have the right to ask us to delete your personal information.
- Your right to restriction of processing– You have the right to ask us to limit how we can use your personal information.
- Your right to object to processing– You have the right to object to the processing of your personal data.
- Your right to data portability– You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
- Your right to withdraw consent– When we use consent as our lawful basis you have the right to withdraw your consent at any time.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Data is processed in order to contact customers after purchase with information regarding their order, rebooking, cancellations, similar offers, updates or direct marketing. Processing this data allows the forming class registers and ease of marketing and communication, including cancelled classes and rebooking. I have a legitimate commercial interest in processing the data for the ongoing nature of services provided. Customers are benefitted in being kept informed about important information affecting them relating to their service provision, as well as marketing and offers. The benefits identified are important to the ongoing running of the business, logisitical needs and provision of subsequent bookings. Without processing this data, customers cannot be contacted, which may mean they experience loss of updates or further service at the end of a term without awareness or ability to rebook spaces, as well as logistical issues for the continued running of the business and keeping customers informed. Processing of the data in this way will help to achieve these purposes and is proportionate to that purpose in providing minimal harm and in providing unsubscribe opt outs. The same purpose cannot be achieved only through verbal or hard copy communication due to absences, the volume of customers, or inability to communicate booking passwords, deadline reminders or unexpected cancellations. In processing data using the Legitimate Interest basis, only the information of customers who have made a purchase are processed and it is communicated via the registration form that the information will be used for that purpose. The privacy policy is also linked for viewing at the point of entering their data. Payments are processed securely and externally via Stripe. Safeguards for data storage are in place to protect against any potential impact.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Data is processed in order to contact customers after initial purchase with information regarding rebooking, similar offers, updates or direct marketing. I have a legitimate commercial interest in processing the data for the ongoing nature of services provided by marketing our products to existing customers to increase sales. Customers are benefitted in being kept informed about important information affecting them relating to their service provision, as well as marketing and offers. The benefits identified are important to the ongoing running of the business, logisitical needs and provision of subsequent bookings. Without processing this data, customers cannot be contacted, which may mean they experience loss of updates or further service at the end of a term without awareness or ability to rebook spaces, as well as logistical issues for the continued running of the business and keeping customers informed. Processing of the data in this way will help to achieve these purposes and is proportionate to that purpose in providing minimal harm and in providing unsubscribe opt outs. The same purpose cannot be achieved only through verbal or hard copy communication due to absences, the volume of customers, or inability to communicate booking passwords, deadline reminders or unexpected cancellations. In processing data using the Legitimate Interest basis, only the information of customers who have made a purchase are processed and it is communicated via the registration form that the information will be used for that purpose. The privacy policy is also linked for viewing at the point of entering their data. Safeguards for data storage are in place to protect against any potential impact.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
- Directly from you
Who we share your information with
We work with trusted partners to make things run smoothly:
- Payment processors
- Website hosts and analytics providers
How long we keep information
- Registration data and order confirmations will be retained for six years after last attendance in order to be reinstated in the case of returning to class during that period and for record keeping and insurance purposes. Data preferences can be updated or removed at any time via a new registration form, on request via email or using the unsubscribe option in emails. After this period, data will be deleted. Confirmation of the use of images or videos in marketing materials will be retained for this period in order to demonstrate agreement to their use in ongoing marketing materials.
- Confirmation of the use of images or videos for use on the website will be retained in order to demonstrate initial agreement to their use given the ongoing long term basis of a website design.
- Mailchimp securely sends emails and stores email addresses under password protection accessible only by Ellie Wagg. Email addresses will be retained until consent is withdrawn or deleted as part of cleaning up email lists of non-engaged customers. You can unsubscribe at any time via the link included in the email.
- A hardcopy register is kept to record names for fire safety purposes and to record attendees during classes. These are destroyed these within one month of a term ending.
For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
Online: Complete the online form here
Email: ellie@hickorydickoryrock.co.uk
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint